Post by Coral on Apr 4, 2006 6:51:19 GMT
Airborne Inks Exclusive Deal With Mary-Kate and Ashley Olsen's Dualstar Entertainment Group
Monday April 3, 9:00 am ET
The mary-kateandashley and Sprouse Bros. Powerhouse Lifestyle Brands Set to Make Mobile Debut
MONTREAL and LOS ANGELES, April 3 /PRNewswire/ -- Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., announced today an exclusive deal with Mary-Kate Olsen's and Ashley Olsen's Dualstar Entertainment Group to bring two of Hollywood's hottest brands into the burgeoning mobile space. Under the terms of the agreement, Airborne will create a suite of mobile content including wallpapers, ringtones, ringbacktones and mobile games for the mary-kateandashley brand, as well as for the 13-year-old brother duo of Dylan and Cole Sprouse (stars of The Disney Channel's top-rated show, "The Suite Life of Zack & Cody") and their Sprouse Bros. brand.
"The cell phone has emerged as the number one lifestyle accessory for teens and this deal brings together two brands that resonate loudly among them," said Andy Nulman, President of Airborne Entertainment. "Equally as important is partnering with a company like Dualstar; one that understands how to successfully translate a brand across multiple industries and product lines. Add to this how happy I have made my young nieces and nephews, and you have a real win-win."
Mobile content based on the mary-kateandashley brand and Sprouse Bros. brands is expected to launch across major carriers by summer. In addition, Airborne will be creating and hosting Direct-to-Consumer mobile storefronts as a part of the already hugely successful mary-kateandashley.com and the newly launched sprousebros.com websites. Airborne and Dualstar are also evaluating numerous opportunities to cross-promote the wireless content via existing apparel, publishing and other such ventures for both brands.
"Wireless is, without a doubt, the next frontier for Dualstar," said Diane Reichenberger, CEO of Dualstar. "Airborne's experience in bringing major consumer entertainment brands to mobile, combined with its ability to develop creative campaigns that appeal to both the carriers and consumers made it the perfect partner to bring the mary-kateandashley and Sprouse Bros. brands to mobile phones everywhere."
"Almost every kid we know has a cell phone and we all want to have the coolest and latest ringtones -- I know, because I change mine weekly," commented Cole Sprouse. "It's so cool to be able to customize everything on your cell phone, from wallpaper to ringtones -- and you're only as cool as your ringtone!" added Dylan Sprouse.
"Dualstar's venture into wireless merchandise is a perfect fit for today's media savvy tweens and teens," commented Mary-Kate Olsen. "We're certain fans of the mary-kateandashley and Sprouse Bros. brands will find the content we're developing with Airborne fun and useful," added Ashley Olsen.
Airborne Entertainment Inc. A subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including, Family Guy(TM), Maxim ToGo(TM), SPEED TV Mobile(TM), NHL Mobile(TM) and Donald Trump's Real Estate Tycoon(TM). Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit www.airborne-e.com.
Dualstar Entertainment Group, founded in 1993 to leverage the universal appeal of then-"Full House" stars Mary-Kate Olsen and Ashley Olsen, has evolved into a boutique global brand management company with offices in Culver City and New York. Corporate plans include management of existing brands as well as seeking out emerging labels and talent in the fashion and entertainment arenas. Mary-Kate and Ashley intend to work with a new fashion brand by investing in a designer and are developing their own high-end brand which they will launch later this year. Additionally, they plan to take a more active role in the film production division of Dualstar by purchasing and producing new properties. Dualstar's mary-kateandashley brand is today the leader in affordable designer fashions for 'tween girls (age 5-12). Augmenting its original focus on home video titles with books, music CDs, videogames and fashion dolls, Dualstar has subsequently expanded the mary-kateandashley brand into apparel, cosmetics, fragrances and home dicor. Dualstar previously launched a broader lifestyle destination, mary-kateandashley.com, which aims to offer 'tweens and teens an upbeat community environment with features and advice on health, beauty, fashion, entertainment and the mind-body-soul connection. Announced in September, Dualstar Entertainment Group will also be the proud force behind 13-year-old actors Cole and Dylan Sprouse (Big Daddy, "Friends," "The Suite Life of Zack & Cody") Sprouse Bros. brand which will introduce trend-right and appropriate consumer products for teen boys in fall 2006.
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wow mobile phones/cellphones ;D wicked!!!!
is there anything the mary-kate and ashley brand dont sell
Monday April 3, 9:00 am ET
The mary-kateandashley and Sprouse Bros. Powerhouse Lifestyle Brands Set to Make Mobile Debut
MONTREAL and LOS ANGELES, April 3 /PRNewswire/ -- Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., announced today an exclusive deal with Mary-Kate Olsen's and Ashley Olsen's Dualstar Entertainment Group to bring two of Hollywood's hottest brands into the burgeoning mobile space. Under the terms of the agreement, Airborne will create a suite of mobile content including wallpapers, ringtones, ringbacktones and mobile games for the mary-kateandashley brand, as well as for the 13-year-old brother duo of Dylan and Cole Sprouse (stars of The Disney Channel's top-rated show, "The Suite Life of Zack & Cody") and their Sprouse Bros. brand.
"The cell phone has emerged as the number one lifestyle accessory for teens and this deal brings together two brands that resonate loudly among them," said Andy Nulman, President of Airborne Entertainment. "Equally as important is partnering with a company like Dualstar; one that understands how to successfully translate a brand across multiple industries and product lines. Add to this how happy I have made my young nieces and nephews, and you have a real win-win."
Mobile content based on the mary-kateandashley brand and Sprouse Bros. brands is expected to launch across major carriers by summer. In addition, Airborne will be creating and hosting Direct-to-Consumer mobile storefronts as a part of the already hugely successful mary-kateandashley.com and the newly launched sprousebros.com websites. Airborne and Dualstar are also evaluating numerous opportunities to cross-promote the wireless content via existing apparel, publishing and other such ventures for both brands.
"Wireless is, without a doubt, the next frontier for Dualstar," said Diane Reichenberger, CEO of Dualstar. "Airborne's experience in bringing major consumer entertainment brands to mobile, combined with its ability to develop creative campaigns that appeal to both the carriers and consumers made it the perfect partner to bring the mary-kateandashley and Sprouse Bros. brands to mobile phones everywhere."
"Almost every kid we know has a cell phone and we all want to have the coolest and latest ringtones -- I know, because I change mine weekly," commented Cole Sprouse. "It's so cool to be able to customize everything on your cell phone, from wallpaper to ringtones -- and you're only as cool as your ringtone!" added Dylan Sprouse.
"Dualstar's venture into wireless merchandise is a perfect fit for today's media savvy tweens and teens," commented Mary-Kate Olsen. "We're certain fans of the mary-kateandashley and Sprouse Bros. brands will find the content we're developing with Airborne fun and useful," added Ashley Olsen.
Airborne Entertainment Inc. A subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including, Family Guy(TM), Maxim ToGo(TM), SPEED TV Mobile(TM), NHL Mobile(TM) and Donald Trump's Real Estate Tycoon(TM). Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit www.airborne-e.com.
Dualstar Entertainment Group, founded in 1993 to leverage the universal appeal of then-"Full House" stars Mary-Kate Olsen and Ashley Olsen, has evolved into a boutique global brand management company with offices in Culver City and New York. Corporate plans include management of existing brands as well as seeking out emerging labels and talent in the fashion and entertainment arenas. Mary-Kate and Ashley intend to work with a new fashion brand by investing in a designer and are developing their own high-end brand which they will launch later this year. Additionally, they plan to take a more active role in the film production division of Dualstar by purchasing and producing new properties. Dualstar's mary-kateandashley brand is today the leader in affordable designer fashions for 'tween girls (age 5-12). Augmenting its original focus on home video titles with books, music CDs, videogames and fashion dolls, Dualstar has subsequently expanded the mary-kateandashley brand into apparel, cosmetics, fragrances and home dicor. Dualstar previously launched a broader lifestyle destination, mary-kateandashley.com, which aims to offer 'tweens and teens an upbeat community environment with features and advice on health, beauty, fashion, entertainment and the mind-body-soul connection. Announced in September, Dualstar Entertainment Group will also be the proud force behind 13-year-old actors Cole and Dylan Sprouse (Big Daddy, "Friends," "The Suite Life of Zack & Cody") Sprouse Bros. brand which will introduce trend-right and appropriate consumer products for teen boys in fall 2006.
--------------------------------------------------------------------------------
wow mobile phones/cellphones ;D wicked!!!!
is there anything the mary-kate and ashley brand dont sell